B-Qube: ghiaccio dal sound fashion

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Profession: Drink Influencer. His Instagram profile “Madeincocktails” has over 145,000 followers. An online laboratory of creativity and trendy cocktails, drinks that take your breath away with their spectacular beauty and originality. So who better than Roberto Alori to tell us about his “triple cubed” passion for Brema B-Qube ice? Enjoy this thirst-quenching interview…

A full, proud ice cube, ready to serve in all its strength. An ice cube that sets the trends in its shape, transparency and solidity. When it has to be pleasing to the eye…

Transparent ice has a more compact molecular structure; it is not just nice to look at but melts more slowly too. Normal ice is formed from the outside, gradually incorporating air and impurities; Brema professional ice, like the B-Qube, is generated progressively removing anything that makes it opaque from the centre of the mass of water.

We put the cube on a pedestal. B-Qube is not the usual cube-shaped ice cube. How far can this special feature turn into a “killer application”?

The secret of a “good cocktail” lies in balancing the structure, aroma and colour. The secret of a “beautiful cocktail” lies in thrilling the customer at first sight. The B-Qube easily steals the social scene, with thousands of likes and love hearts, to the beat of the “metal pour”. The idea of putting the ice cube on a pedestal has created an aura of magic around the B-Qube, which only the stories of its many users can conjure up. Messages that offer meaning to the experience, transforming an everyday routine into a time to remember. The pleasure of enjoying the perfect cocktail is not only for our taste buds, but for all our senses, starting from sight, during its preparation. A good bartender is able to capture the attention of the clients, enchanting them with elegant, measured movements that turn a simple preparation into an authentic ritual, which increases the tension before tasting the drink.

Sprinkling water on a horizontal evaporator, the purest molecules form the ice, while the others, rich in minerals, fall into the inner tank and are then removed at the end of each production cycle. How much does the Brema “Spray System” technology used to make the B-Qube positively affect the performance in the glass?

B-Qube is ice with the high quality of all Brema ice cubes, not only for their transparency but also the strength of the cube: despite its corners, when shaken it doesn't break, and works well throughout the mixing process. The spray technology simplifies the formation of the ice cube and, above all, makes the internal mechanics of the machine simpler too. This makes it very easy to clean the internal components. Greater accessibility to the internal parts of the machine directly affects the quality of the ice produced and the duration of the ice maker life cycle.